POLICE - a lifestyle brand. POLICE, metropolitan appeal, midway between the present and the future, for those looking for a distinctive product, where lines of metropolitan inspiration co-exist with new structures. This is a brand with a biting and resolute style; well represented by such illustrious spokesman as Bruce Willis, George Clooney and David Beckham who have all lent their image over the years. The POLICE brand has grown into a powerful lifestyle statement over recent years, with itâ€TMs comprehensive fashion collection that includes sunglasses, timepieces, jewellery and fragrances â€" and is soon to complimented by leather accessories. The POLICE brand was launched in 1983 in Italy by De Rigo. The name was initially inspired by the eyewear sported by U.S cops in the 1980s, but the vision developed to embrace a spectrum of different designs, materials and colour schemes. A combination of spontaneous creativity and the expertise of trend ensure that each new POLICE collection perfectly targets future wearers.