"Changed The Way You Kiss Me" held the No.1 position in the UK charts for two weeks beating rock giants Coldplay to the top and ranked as one of the biggest selling singles of 2011. Earlier in 2011 he featured on the Wretch 32 No.2 smash "Unorthodox" and Giggs’s "Look Over Your Shoulder". He also bagged one of the biggest hyped tracks of 2011 with the demon Skream collaboration "Shot Yourself in the Foot Again". His single "Stay Awake" is produced by dubstep lords Nero and is set to be another huge dance anthem. Example’s third studio album Playing In The Shadows features production from the biggest and most credible names in dance music today--Chase & Status, Nero, Michael Woods, Skream and Faithless.