Fujifilm FinePix HS10 Digital Camera - (10MP, 30x Wide Optical Zoom) 3 inch Tilting LCD - £219.99 At Amazon

Serious photographers wanting the versatility and performance of an SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm's award-winning range of long zoom 'bridge' camera offers an unprecedented feature set that combines a powerful 30x Fujinon zoom lens with sophisticated photographic controls, advanced functionality and SLR-like handling all in a single unit. Utilising cutting-edge Back Side Illuminated CMOS image capture and class-leading Fujinon optics, the HS10's unique mix of advanced technologies brings to the market several new features designed to make achieving professional-looking pictures easier than ever